The Power of Carotenoids

Carotenoids, also called tetraterpenoids, are yellow, orange, and red organic pigments that are produced by plants and algae, as well as several bacteria, and fungi. Carotenoids give the characteristic color to pumpkins, carrots, corn, tomatoes, canaries, flamingos, salmon, lobster, shrimp, and daffodils.

Carotenoids provide health benefits in decreasing the risk of disease, particularly certain cancers, and eye disease. In part, the beneficial effects of carotenoids are thought to be due to their role as antioxidants. Furthermore, lutein and zeaxanthin may be protective in eye disease because they absorb damaging blue light that enters the eye. Food sources of these compounds include a variety of fruits and vegetables, although the primary sources of lycopene are tomato and tomato products. Additionally, egg yolk is a highly bioavailable source of lutein and zeaxanthin.

Fit Eyez™, eye fitness gummies contain 4 carotenoids: Astaxanthin, Lycopene, Lutein and Zeaxanthin with a total of 16 mg in each daily serving.  Astaxanthin has been reported to be equivalent to 6000x the potency of Vitamin C and the most powerful antioxidant on the planet. Benefits include not only the eyes, but also the skin and cardiovascular system. Human studies have shown amazing results within the eye from ease of eye strain to blocking damaging UV and blue light to the retina. We see an opportunity to protect serious gamers eyes from the damage and discomfort associated within their industry. Lycopene has a serious role in protecting the eyes from blue light toxicity, macular degeneration, diabetic retinopathy, and cataract prevention. Lutein & Zeaxanthin are well-known for their role in delaying and preventing macular degeneration but also have some well-known benefits in cognitive function.

In addition to the 4 carotenoids, Fit Eyez™ contain 7 additional nutrients with proven benefits to our eyes and vision. Stay tuned to learn more.